Governor out to "rebrand" Arizona over immigration law criticism
Acknowledging that Arizona has developed a serious image problem because of its tough new immigration law, Gov. Jan Brewer and tourism-industry leaders said Thursday that they will launch a new effort to stanch the flow of lost trade and convention business in the state.
Arizona Tourism Alliance said stopping the boycotts is a top priority because they are worried about the approximately 200,000 hotel workers, restaurant employees and others who could lose their jobs if the industry can't find a way to lure new business here.
